Sarah Nichols

Sarah L. Nichols is an experienced knowledge manager with expertise developed in a variety of professional services and nonprofit organizations. She is skilled in research, enterprise social networking applications, marketing of library and knowledge management services, contract negotiation and vendor relationship management. Now, as a writer, editor and principal of her own consulting practice, Sotto Voce Communications, Sarah writes about issues facing librarians, knowledge managers and other information professionals.

Recent Posts

Sticky Marketing is (Also) About Seizing Opportunities

Posted by Sarah Nichols on 4/20/2016

One of the biggest challenges when implementing a knowledge management strategy or platform is getting leadership buy-in and visible advocacy. If you have that, it goes a long way to solving a second significant challenge: user engagement and adoption. A sticky marketing approach can help.

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Topics: Library Management, Knowledge Management, Library Marketing, Sticky Marketing

Which Comes First, Perception or Reality?

Posted by Sarah Nichols on 3/16/2016

I recently watched a great series on Acorn TV, titled “Liberty of London.” It’s about how the iconic British department store, founded in 1875, has been revitalized to broaden its appeal, enhance its image and expand its client base. They didn’t change the store name – it’s a huge asset. But they did a lot of things that change how the store is perceived.

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Topics: Knowledge Management

Going Solo – 8 Skills Critical to the Success of One-Person Library Management

Posted by Sarah Nichols on 1/22/2016

I recently saw a great infographic based on Larry Cooperman’s book, Managing the One-Person Library. It’s a “test” that allows you to assess whether you have the right stuff to operate as a solo librarian (and it can also be used as a recruiting and hiring aid). Please read on for some secrets to effective one-person library management.

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Topics: Library Management, Solo Librarianship, Small Library Management

Sticky Marketing:  Crowdsourced Content Curation

Posted by Sarah Nichols on 12/11/2015

Marketing anything is about building relationships. For libraries, making a personal connection is extremely important, because it leads both to advocacy and increased usage of services and products.

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Topics: Library Management, Knowledge Management, Sticky Marketing

Sticky Marketing: The Opportunity for Solo Librarians

Posted by Sarah Nichols on 10/30/2015

Solo librarians may not have the same options as their counterparts in larger organizations when it comes to following all three sticky marketing tenets but they are often uniquely positioned to optimize one of them: make a personal connection.

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Topics: Library Management, Knowledge Management, Sticky Marketing

Sticky Marketing: What’s Your Problem?

Posted by Sarah Nichols on 10/15/2015

Ye Olde Reference Interview. It offers an excellent opportunity to practice “Sticky Marketing,” allowing you to meet your users where they are (in this case, in the context of a research project) and to make a personal connection that results in the library being more integrated with employees’ daily workflow.

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Topics: Library Management, Knowledge Management, Sticky Marketing

Sticky Marketing – All Onboard! The Training is leaving the Station!

Posted by Sarah Nichols on 9/9/2015

Attaching the library to regular training sessions - particularly onboarding for new hires - opens up a great marketing channel for the library, while offering important benefits to new employees.

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Topics: Library Management, Knowledge Management

Sticky Marketing – You Don’t Have to Shout to be Heard

Posted by Sarah Nichols on 8/13/2015

What do you do when you get an unsolicited email about a product, event or service that’s full of exclamation marks or threats of scarcity? I hit delete, and I’m betting you do too.

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Topics: Library Management, Sticky Marketing

Sticky Marketing – The Google Imperative

Posted by Sarah Nichols on 7/23/2015

I recently noticed a statement about Web presence and visibility for public libraries being “potentially the most important development in the library industry since the transition from the card catalog to the Integrated Library System.” It might seem counterintuitive, but the imperative to make content discoverable via Web search engines isn’t limited to public libraries.

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Topics: Library Management, Sticky Marketing

Sticky Marketing – A Quiet Method

Posted by Sarah Nichols on 7/9/2015

Self-promotion is difficult for everyone …well, except the Kardashians. And it can be especially challenging for those of us who aren’t extroverted, or who simply don’t have a knack for it.

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Topics: Library Marketing, Sticky Marketing

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