Library marketing has become a hot topic, with public libraries working hard to increase footfall and enroll new members. With regard to special libraries, some companies believe that since the library is in place, staff will automatically flock to it. Unfortunately, that’s not always the case despite the fact that their users are a captive audience.
This series of blog posts on client engagement is inspired by a reader comment. Thanks!
“I appreciate Stephen Abram's tips. Could you talk more of 'engagement'? How can special librarians 'engage' employees? THANK YOU!”
This reader comment has inspired me to think more deeply about how special librarians and information professionals need to behave differently on the customer engagement front. Yes, special librarians are different!
There will, no doubt, be certain jobs and industries that will be dramatically impacted by artificial intelligence (AI). However, that can be said about virtually any technological innovation introduced in the past 30 years. A more interesting question might be, “How does the hype surrounding AI affect my career today?”
We have all been there, and I’ve been there a lot. In the not too distant past, I was required to use an IBM mainframe to do my “word processing” when PC based solutions had far better functionality. Later, I was required to use email software that wasn’t compatible with the internet. The list goes on, and the problem still exists. There is hope: please read on for some ideas on how to break away from legacy software.
As information professionals we are often asked to give our advice and our professional opinion on a number of issues and projects. Sometimes it is difficult to offer guidance confidently, yet it is our obligation to do so. In this post I’ll offer my thoughts on why and how to begin.
I wrote my first 12 tips for innovation and product development success at your library based on my own experiences (and as a sort of ode to my 39th anniversary of my MLS graduation). This is a three part series and the next 11 tips are right here. Watch for the final batch in my next post.
There’s nothing like the 39th anniversary of your library school graduation to cause you to reflect. I have many memories of a young, newly minted, newly married and very green librarian heading out into the big world. Ironically, my first task in those pre-Amazon days was to order a book—and I didn’t know how and was a solo librarian. Learning started fast in professional practice. What have I learned in the last 39 years, and is any of it useful?
“Nobody cares how much you know, until they know how much you care.” The origin of this quote is unclear, but it is often cited in the education sector during discussions about how best to motivate students and improve teaching skills. The concept is equally relevant to customer service, and therefore applies to librarians and other information professionals.
Librarians are more relevant than ever. We have no good reason to be on the defense and every reason to take the offensive. Conversation in our field is fraught with too much navel gazing and not enough looking at external evidence that many things are going well. We share too many stories about the bad stuff and too rarely share the successes. Yet we are an adaptive profession. Positive change is our tradition; let’s talk about that!