Library marketing has become a hot topic, with public libraries working hard to increase footfall and enroll new members. With regard to special libraries, some companies believe that since the library is in place, staff will automatically flock to it. Unfortunately, that’s not always the case despite the fact that their users are a captive audience.
We’ve all suffered through slick, packaged PowerPoint presentations that offer few glimpses of the actual software product. Seldom do we really get to see what we’re interested in. Here is a fool proof strategy to get potential vendors to actually show you how their products can help you achieve your goals.