What do you do when you get an unsolicited email about a product, event or service that’s full of exclamation marks or threats of scarcity? I hit delete, and I’m betting you do too.

I recently noticed a statement about Web presence and visibility for public libraries being “potentially the most important development in the library industry since the transition from the card catalog to the Integrated Library System.” It might seem counterintuitive, but the imperative to make content discoverable via Web search engines isn’t limited to public libraries.

Self-promotion is difficult for everyone …well, except the Kardashians. And it can be especially challenging for those of us who aren’t extroverted, or who simply don’t have a knack for it.