Think Clearly: The Lucidea Blog

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Sarah Nichols

Sarah L. Nichols is an experienced knowledge manager with expertise developed in a variety of professional services and nonprofit organizations. She is skilled in research, enterprise social networking applications, marketing of library and knowledge management services, contract negotiation and vendor relationship management. Now, as a writer, editor and principal of her own consulting practice, Sotto Voce Communications, Sarah writes about issues facing librarians, knowledge managers and other information professionals.

Recent Posts

Sticky Marketing – You Don’t Have to Shout to be Heard

Posted by Sarah Nichols on 8/13/2015

What do you do when you get an unsolicited email about a product, event or service that’s full of exclamation marks or threats of scarcity? I hit delete, and I’m betting you do too.

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Topics: Library Management, Marketing

Sticky Marketing – The Google Imperative

Posted by Sarah Nichols on 7/23/2015

I recently noticed a statement about Web presence and visibility for public libraries being “potentially the most important development in the library industry since the transition from the card catalog to the Integrated Library System.” It might seem counterintuitive, but the imperative to make content discoverable via Web search engines isn’t limited to public libraries.

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Topics: Library Management, Marketing

Sticky Marketing – A Quiet Method

Posted by Sarah Nichols on 7/9/2015

Self-promotion is difficult for everyone …well, except the Kardashians. And it can be especially challenging for those of us who aren’t extroverted, or who simply don’t have a knack for it.

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Topics: Marketing