--- title: "Think Clearly: The Lucidea Blog | Social Media" description: Social Media | Discover the how-tos, issues, ideas, challenges and solutions special librarians, knowledge management professionals, and museum managers need to know. --- [![Lucidea](https://blog.lucidea.com/hubfs/Lucidea_October2018/Images/lucidea-main-logo.png)](https://lucidea.com/) - Software Solutions - Integrated Library Systems - [SydneyEnterprise](https://lucidea.com/sydneyenterprise/) - [GeniePlus](https://lucidea.com/genieplus/) - Knowledge Management - [Inmagic Presto](https://lucidea.com/inmagic-presto/) - [Inmagic DB/TextWorks](https://lucidea.com/inmagic-dbtextworks/) - [LawPort](https://lucidea.com/lawport) - Museum Collections Management - [Argus](https://lucidea.com/argus/) - [ArgusEssentia](https://lucidea.com/argusessentia/) - Archives Collection Management - [CuadraSTAR SKCA](https://lucidea.com/cuadrastar-skca) - [Eloquent Archives](https://lucidea.com/eloquent-archives) - [ArchivEra](https://lucidea.com/archivera) - [ArchivEssentia](https://lucidea.com/archivessentia) - Electronic Resource Management - [LookUp Precision](https://lucidea.com/lookup-precision/) - [Eloquent Records](https://lucidea.com/eloquent-records/) - Resources - [Resources](https://lucidea.com/resources/) - [Upcoming Events](https://lucidea.com/events/) - [Think Clearly Blog](https://blog.lucidea.com/) - [Technical Support](https://lucidea.com/technical-support/) - About Lucidea - [Our Story](https://lucidea.com/about-lucidea/) - [Our Partners](https://lucidea.com/partners/) - [Press Room](https://lucidea.com/press-room/) - [Careers](https://lucidea.com/careers/) - [Contact Us](https://lucidea.com/contact/) # Think Clearly: The Lucidea Blog # We've Moved! **Think Clearly has a new home! [Click here](https://lucidea.com/blog) to see our latest posts.** **\***If there’s older content you’d like to catch up on, you can browse right where you are, **until Friday, April 5th**. We know it takes a minute to get used to change! ## [Museum Social Media and the Museum Collections Management System](https://blog.lucidea.com/museum-social-media) Posted by [Rachael Cristine Woody](https://blog.lucidea.com/author/rachael-cristine-woody) on 3/6/2019 - [Tweet](https://twitter.com/share) [![Museum Social Media](https://blog.lucidea.com/hubfs/museum-social-media.jpg)](https://blog.lucidea.com/museum-social-media) Sharing museum objects online is a practice most museums are implementing on a regular basis. However, with the evolution of social media, digital user expectations, and museum collections management systems (CMS), it’s not always easy to know where, what, and how to share. This post will provide basic guidelines for sharing digital objects from the museum CMS in museum social media. [Read More](https://blog.lucidea.com/museum-social-media) 0 Comments [Click here to read/write comments](https://blog.lucidea.com/museum-social-media#comments-listing) Topics: [Social Media](https://blog.lucidea.com/topic/social-media), [Museum Collections Management Software](https://blog.lucidea.com/topic/museum-collections-management-software), [Customer Engagement](https://blog.lucidea.com/topic/customer-engagement) ## [Museums and Millennials – The Art of Engagement](https://blog.lucidea.com/museums-and-millennials-the-art-of-engagement) Posted by [Ron Aspe, CEO](https://blog.lucidea.com/author/ron-aspe-ceo) on 12/12/2017 - [Tweet](https://twitter.com/share) [![](https://blog.lucidea.com/hubfs/blog_images/museum-youth.jpg)](https://blog.lucidea.com/museums-and-millennials-the-art-of-engagement) In his Adweek article, *[Millennials are Discovering Art by Ditching Museums for Instagram and Pinterest](http://www.adweek.com/news/advertising-branding/millennials-are-discovering-art-ditching-museums-instagram-and-pinterest-170870)*, Robert Klara asserts that “social media has nudged museums aside as the primary venue by which American consumers discover works of art.” Don’t let *your* museum be nudged aside! [Read More](https://blog.lucidea.com/museums-and-millennials-the-art-of-engagement) 0 Comments [Click here to read/write comments](https://blog.lucidea.com/museums-and-millennials-the-art-of-engagement#comments-listing) Topics: [Museums](https://blog.lucidea.com/topic/museums), [Social Media](https://blog.lucidea.com/topic/social-media), [Collections Management Software](https://blog.lucidea.com/topic/collections-management-software), [Museum Collections Management Software](https://blog.lucidea.com/topic/museum-collections-management-software) ## [5 Ways to Increase Museum Visitor Engagement (and Visits!) Via Your Collections Management System](https://blog.lucidea.com/5-ways-to-increase-museum-visitor-engagement-and-visits) Posted by [Ron Aspe, CEO](https://blog.lucidea.com/author/ron-aspe-ceo) on 7/26/2016 - [Tweet](https://twitter.com/share) [![museum-visitors-blg.jpg](https://blog.lucidea.com/hubfs/blog_images/museum-visitors-blg.jpg)](https://blog.lucidea.com/5-ways-to-increase-museum-visitor-engagement-and-visits) The great thing about using your Collections Management System (CMS) to increase audience awareness and drive museum traffic is that it’s easy to do and you don’t have to buy anything. What could be better than that? [Read More](https://blog.lucidea.com/5-ways-to-increase-museum-visitor-engagement-and-visits) 0 Comments [Click here to read/write comments](https://blog.lucidea.com/5-ways-to-increase-museum-visitor-engagement-and-visits#comments-listing) Topics: [Museums](https://blog.lucidea.com/topic/museums), [Social Media](https://blog.lucidea.com/topic/social-media) ## [The Top Three Social Technologies for Developing Organizational Strategy](https://blog.lucidea.com/the-top-three-social-technologies-for-developing-organizational-strategy) Posted by [Ron Aspe, CEO](https://blog.lucidea.com/author/ron-aspe-ceo) on 7/15/2016 - [Tweet](https://twitter.com/share) [![socialmedia.jpg](https://blog.lucidea.com/hubfs/socialmedia.jpg)](https://blog.lucidea.com/the-top-three-social-technologies-for-developing-organizational-strategy) In a June 2016 article titled [The Evolution of Social Technologies](http://www.mckinsey.com/industries/high-tech/our-insights/the-evolution-of-social-technologies), McKinsey & Company reported that the use of social technologies has evolved to include their use as tools for developing Organizational Strategy. Knowledge management (KM) professionals and librarians need to recognize this represents an opportunity for them to contribute to organizational success at the highest level. [Read More](https://blog.lucidea.com/the-top-three-social-technologies-for-developing-organizational-strategy) 1 Comment [Click here to read/write comments](https://blog.lucidea.com/the-top-three-social-technologies-for-developing-organizational-strategy#comments-listing) Topics: [Library Management](https://blog.lucidea.com/topic/library-management), [Knowledge Management](https://blog.lucidea.com/topic/knowledge-management), [Information Management](https://blog.lucidea.com/topic/information-management), [Enterprise Social Networks](https://blog.lucidea.com/topic/enterprise-social-networks), [Social Media](https://blog.lucidea.com/topic/social-media) ## [Museums and Digital Citizenship](https://blog.lucidea.com/museums-and-digital-citizenship) Posted by [Sotto Voce Communications](https://blog.lucidea.com/author/sotto-voce-communications) on 6/16/2016 - [Tweet](https://twitter.com/share) [![](https://blog.lucidea.com/hubfs/crowd.jpg)](https://blog.lucidea.com/museums-and-digital-citizenship) ***(Originally Published December 18, 2015)*** One of the biggest challenges for museums is getting control of huge cataloging backlogs. It’s a sad thing that wonderful and unique objects and artifacts are hidden from the public gaze because of resource constraints. Leveraging qualified digital citizens may provide a solution**.** [Read More](https://blog.lucidea.com/museums-and-digital-citizenship) 3 Comments [Click here to read/write comments](https://blog.lucidea.com/museums-and-digital-citizenship#comments-listing) Topics: [Social Media](https://blog.lucidea.com/topic/social-media), [Collections Management Software](https://blog.lucidea.com/topic/collections-management-software) ## [Three Social Media Platforms Museums Must Adopt](https://blog.lucidea.com/three-social-media-platforms-museums-must-adopt) Posted by [Ron Aspe, CEO](https://blog.lucidea.com/author/ron-aspe-ceo) on 6/3/2016 - [Tweet](https://twitter.com/share) [![sm-in-muse-blog.jpg](https://blog.lucidea.com/hubfs/blog_images/sm-in-muse-blog.jpg)](https://blog.lucidea.com/three-social-media-platforms-museums-must-adopt) Social media platforms offer a game-changing opportunity for museums to broaden their reach and connect interesting and inspiring collections with potential visitors and donors. With social media, word of mouth spreads at the speed of light, effectively crowd-sourcing museum marketing. [Read More](https://blog.lucidea.com/three-social-media-platforms-museums-must-adopt) 0 Comments [Click here to read/write comments](https://blog.lucidea.com/three-social-media-platforms-museums-must-adopt#comments-listing) Topics: [Museums](https://blog.lucidea.com/topic/museums), [Social Media](https://blog.lucidea.com/topic/social-media) ## [Your Audience is… Changing! (Part 2)](https://blog.lucidea.com/your-audience-is-changing-part-2) Posted by [Ron Aspe, CEO](https://blog.lucidea.com/author/ron-aspe-ceo) on 2/5/2016 - [Tweet](https://twitter.com/share) [![](https://blog.lucidea.com/hubfs/audience2.jpg)](https://blog.lucidea.com/your-audience-is-changing-part-2) So, you don’t tweet. Should you? Research shows that Millennials, who have entry-and mid-level jobs in the companies you and I work in, have different expectations about getting and sharing information. Tweeting, pinning, linking, and “Instagramming” are the new information channels. [Read More](https://blog.lucidea.com/your-audience-is-changing-part-2) 1 Comment [Click here to read/write comments](https://blog.lucidea.com/your-audience-is-changing-part-2#comments-listing) Topics: [Knowledge Management](https://blog.lucidea.com/topic/knowledge-management), [Information Management](https://blog.lucidea.com/topic/information-management), [Social Media](https://blog.lucidea.com/topic/social-media) ## [Your Audience is… Changing! (Part 1)](https://blog.lucidea.com/your-audience-is-changing-part-1) Posted by [Ron Aspe, CEO](https://blog.lucidea.com/author/ron-aspe-ceo) on 2/2/2016 - [Tweet](https://twitter.com/share) [![](https://blog.lucidea.com/hubfs/social1.jpg)](https://blog.lucidea.com/your-audience-is-changing-part-1) The way people engage with information every day is changing. Why is this important? It’s not about what we industry veterans think is the “best way” to find important content - it’s what our *end* users think that matters. [Read More](https://blog.lucidea.com/your-audience-is-changing-part-1) 1 Comment [Click here to read/write comments](https://blog.lucidea.com/your-audience-is-changing-part-1#comments-listing) Topics: [Knowledge Management](https://blog.lucidea.com/topic/knowledge-management), [Information Management](https://blog.lucidea.com/topic/information-management), [Social Media](https://blog.lucidea.com/topic/social-media) [All posts](https://blog.lucidea.com/all) ### Subscribe Here! ### Recent Posts ### Posts by Tag - [Knowledge Management (194)](https://blog.lucidea.com/topic/knowledge-management) - [Library Management (124)](https://blog.lucidea.com/topic/library-management) - [Strategy (85)](https://blog.lucidea.com/topic/strategy) - [Professional Development (78)](https://blog.lucidea.com/topic/professional-development) - [KM (54)](https://blog.lucidea.com/topic/km) - [Museums (53)](https://blog.lucidea.com/topic/museums) - [Integrated Library Systems (49)](https://blog.lucidea.com/topic/integrated-library-systems) - 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