How Going Mobile Helps Museums Improve Productivity and Increase Visibility

Posted by Ron Aspe, CEO on 5/23/2016
Social media, email, photography and video are continuing to drive adoption of mobile devices. Why not leverage this trend to increase the visibility of your museum’s content and improve collection management efficiency?
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Topics: Museums, Mobile Technology

Museums and Millennials – The Art of Engagement

Posted by Ron Aspe, CEO on 5/13/2016

In his Adweek article, Millennials are Discovering Art by Ditching Museums for Instagram and Pinterest, Robert Klara asserts that “social media has nudged museums aside as the primary venue by which American consumers discover works of art.” Don’t let your museum be nudged aside!

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Topics: Museums, Engagement

Museums and Innovation

Posted by Ilene Slavick on 12/24/2015

My old Webster’s Dictionary defines innovation as:
1)  the introduction of something new
2)  a new idea, method, or device: novelty

My own definition is simpler: a new or better way of reaching a goal.

When I think of innovation in a museum context, I think about the new and exciting ways that museums are reaching out to the community. Certainly the traditional still works: public programs continue to inspire repeat visits to the museum, and the work that museum educators do with schools continues to make new museum visitors out of children who, without these programs, may never be taken to a museum.

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Topics: Collections Management, Museums

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