In a recent article sent to me via Jakob Nielsen’s Alertbox, author Susan Farrell explores the use of open-ended vs. closed-ended questions in user surveys. The focus of the piece is website development, but the concept is relevant to information professionals with regard to both reference interviewing and successful implementation of knowledge management programs.
One of the biggest challenges when implementing a knowledge management strategy or platform is getting leadership buy-in and visible advocacy. If you have that, it goes a long way to solving a second significant challenge: user engagement and adoption. A sticky marketing approach can help.
Marketing anything is about building relationships. For libraries, making a personal connection is extremely important, because it leads both to advocacy and increased usage of services and products.
Solo librarians may not have the same options as their counterparts in larger organizations when it comes to following all three sticky marketing tenets but they are often uniquely positioned to optimize one of them: make a personal connection.
Ye Olde Reference Interview. It offers an excellent opportunity to practice “Sticky Marketing,” allowing you to meet your users where they are (in this case, in the context of a research project) and to make a personal connection that results in the library being more integrated with employees’ daily workflow.
What do you do when you get an unsolicited email about a product, event or service that’s full of exclamation marks or threats of scarcity? I hit delete, and I’m betting you do too.
I recently noticed a statement about Web presence and visibility for public libraries being “potentially the most important development in the library industry since the transition from the card catalog to the Integrated Library System.” It might seem counterintuitive, but the imperative to make content discoverable via Web search engines isn’t limited to public libraries.
Self-promotion is difficult for everyone …well, except the Kardashians. And it can be especially challenging for those of us who aren’t extroverted, or who simply don’t have a knack for it.