Sticky Marketing: Open, Closed, and Making the Lightbulb Go On

2 minute read
Posted by Sotto Voce Communications on 5/25/2016

In a recent article sent to me via Jakob Nielsen’s Alertbox, author Susan Farrell explores the use of open-ended vs. closed-ended questions in user surveys. The focus of the piece is website development, but the concept is relevant to information professionals with regard to both reference interviewing and successful implementation of knowledge management programs.

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Topics: Library Management, Sticky Marketing

Sticky Marketing is (Also) About Seizing Opportunities

2 minute read
Posted by Sarah Nichols on 4/20/2016

One of the biggest challenges when implementing a knowledge management strategy or platform is getting leadership buy-in and visible advocacy. If you have that, it goes a long way to solving a second significant challenge: user engagement and adoption. A sticky marketing approach can help.

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Topics: Library Management, Knowledge Management, Library Marketing, Sticky Marketing

Sticky Marketing:  Crowdsourced Content Curation

1 minute read
Posted by Sarah Nichols on 12/11/2015

Marketing anything is about building relationships. For libraries, making a personal connection is extremely important, because it leads both to advocacy and increased usage of services and products.

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Topics: Library Management, Knowledge Management, Sticky Marketing

Sticky Marketing: The Opportunity for Solo Librarians

2 minute read
Posted by Sarah Nichols on 10/30/2015

Solo librarians may not have the same options as their counterparts in larger organizations when it comes to following all three sticky marketing tenets but they are often uniquely positioned to optimize one of them: make a personal connection.

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Topics: Library Management, Knowledge Management, Sticky Marketing

Sticky Marketing: What’s Your Problem?

2 minute read
Posted by Sarah Nichols on 10/15/2015

Ye Olde Reference Interview. It offers an excellent opportunity to practice “Sticky Marketing,” allowing you to meet your users where they are (in this case, in the context of a research project) and to make a personal connection that results in the library being more integrated with employees’ daily workflow.

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Topics: Library Management, Knowledge Management, Sticky Marketing

Sticky Marketing – You Don’t Have to Shout to be Heard

2 minute read
Posted by Sarah Nichols on 8/13/2015

What do you do when you get an unsolicited email about a product, event or service that’s full of exclamation marks or threats of scarcity? I hit delete, and I’m betting you do too.

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Topics: Library Management, Sticky Marketing

Sticky Marketing – The Google Imperative

2 minute read
Posted by Sarah Nichols on 7/23/2015

I recently noticed a statement about Web presence and visibility for public libraries being “potentially the most important development in the library industry since the transition from the card catalog to the Integrated Library System.” It might seem counterintuitive, but the imperative to make content discoverable via Web search engines isn’t limited to public libraries.

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Topics: Library Management, Sticky Marketing

Sticky Marketing – A Quiet Method

3 minute read
Posted by Sarah Nichols on 7/9/2015

Self-promotion is difficult for everyone …well, except the Kardashians. And it can be especially challenging for those of us who aren’t extroverted, or who simply don’t have a knack for it.

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Topics: Library Marketing, Sticky Marketing

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